Not all solar customers are the same, so adjust your sales approach to their needs

By Carletta Clyatt, senior VP, The Omnia Group Whether through bias, habit or work weariness, we often expect people to want what we want and be motivated by the same things we are. In the sales profession, this attitude is especially dangerous. Customers are not the same; they have different needs and different reasons for…

The post Not all solar customers are the same, so adjust your sales approach to their needs appeared first on Solar Power World.

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